Review: Unspeak
Posted by Anti Citizen One on July 31st, 2008Unspeak by Steven Poole
Another insightful book on the power of words and how they can be used to control how a debate is conducted – and ultimately the outcome of a debate.
[Unspeak] represents an attempt to say something without saying it, without getting into an argument and os having to justify itself. At the same time, it tries to unspeak – in the sense of erasing, or silencing – any possible opposing point of view…
So called “Unspeak” uses ideas we associate with words to control how we think about other idea. I suppose this is a standard technique in rhetoric. Once something is labeled with a word, that word brings associated value judgments to the bear. So to control vocabulary is to control thought. This is well known in politics and public relations.
Wolfowitz acknowledged that, according to international law, the US was in fact engaged in ‘occupation’, but still argued that they shouldn’t have ‘accepted that label’. In other words, he seemed to think that if they had simply called it something else – perhaps a mass sleepover – then no one would have noticed that the occupation was actually an occupation.
You may notice that the US and UK parliments do not have “wars” any more – at least they are not declared. We now are told we have peace keeping operations, liberation operations, etc. And the author points out the word “operation” has medical and beneficial connotations. How easy it is to accept another’s language!
The case of the ‘insurgents’ was a small triumph of journalistic resistance to propagandistic terminology.
… we should at the very least expect, and demand, that our newspapers, radio and television refuse to replicate and spread the Unspeak virus.
The book claims a small triumph against Unspeak was the media (or a subsection of it) rejecting the word terrorist – which instantly condemns the subject – and substituting the word “insurgent”. This word supposedly had no prior meaning so had no previous value judgments. This is a compromise between calling them “freedom fighters” or “terrorists”. The catch is the word “insurgents” previously had no meaning at all and so conveys no information. Is it the job of the media to invent neutral vocabulary? In the extreme they might invent a new word for everything to make everything “objective” – but this would make the media void of meaning.
Naturally, in such a book, it is impossible that I will not myself have committed barbarous acts of Unspeak. I leave it as an exercise for the interested reader to identify them.
I take it as a gauntlet thrown down!
The very concept “Unspeak”, subtitled “Words are Weapons” implies it is a bad thing and should be avoided. But the book does not say why “Unspeak” is bad! It also avoids the point that all words contain value judgments. “Unspeak” implies that some ideal “Speech” exists. It does not exist, as has been outlined many times on this blog. Invent a word and apply it to a set of “stuff” requires someone to do some valuation (see the Will to Power). What is needed is not a rejection of Unspeak but more critical thinking.
Anti Citizen One
PS “Do not all words lie to the light ones?” FN

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